Amgueddfa Cymru - National Museum Wales, 'London Pop-up'

Pop up Museum; 28th February 2018 Wales Week in London 2018 – “Making History”

Venue: Eglwys Gymraeg Canol Llundain - The Welsh Church of Central London - 30 East Castle Street, Oxford Circus

Date: 28th February 2018 at 12pm - 5.45pm, followed by an invitation-only drinks reception at 6.00pm - 8.00pm

> Wales Week in London 2018

As part of Wales Week in London 2018, Amgueddfa Cymru-National Museum Wales will create a pop-up museum at the Welsh Church of Central London featuring some high profile objects from the national collections. Museum staff will be on hand to update visitors about exciting developments across the National Museum including the redevelopment of St Fagans.

The National Museum of History in Wales, often affectionately called simply ‘St Fagans’ is one of Europe's best open–air museums with over 600,000 visits a year. It is a cultural icon that has developed greatly over the last seventy years and it is dearly loved by many people from Wales, the UK, and across the world. It stands in the grounds of St Fagans Castle, a 16thC manor house donated by the Earl of Plymouth following the end of the Second World War, and is just a short bus or taxi ride from the city centre of Cardiff. On the day you will be able to hear about the redevelopment of St Fagans as the Making History project reaches its final stages and St Fagans approaches its 70th birthday. On the eve of St David’s day, this will be the perfect opportunity to celebrate Welsh history and culture.

St Fagans is the most visited of the family of seven national museums across Wales that together form Amgueddfa Cymru - National Museum Wales (AC-NMW). Amgueddfa Cymru is a registered charity (No.525774) that was formed over 100 years ago by Royal Charter. All of our museums are free to visit and visitor numbers are growing with over 1.68m visits made last year, in 2016.One of the biggest characteristics of the work of the organisation is the focus we have on Learning.

The Making History project at St Fagans has become a transformational capital project that has spanned across six years of building works on the site beginning in 2013 and costing a total of £31 million This world class, open air museum, with over 40 historical buildings from all over Wales, has inspired generations of children and adults alike. We would like to ask that you consider becoming one of our sponsors for this special one off event on the 28th February 2018. As a sponsor you will receive all the benefits of an association with Amgueddfa Cymru – National Museum Wales.

We recently received awards from The Chartered Institute of Public Relations Wales Awards - Gold in social media category for our “Dinos on the loose” campaign.

At the International Design Communication Awards, we won silver in the category for “Best Temporary Exhibition Communications” for our marketing work to launch the Dino Babies exhibition.

St Fagans National Museum of History - Visitor profile, market segments and evidence

St Fagans National Museum of History received nearly 478,000 visits during 2016-17. In addition, Amgueddfa Cymru has an extended presence on all popular social media platforms.

Our Facebook and Twitter pages alongside our website get on average 480,000 page views a month with circa 876,000 users over a year.

We welcome 1.7million visitors a year at our seven sites (42% are from outside Wales).
We work in partnership with over 120 partner organisations.
We reach an estimated 2.1million a week through social media platforms.
97% of visitors would recommend our Museums to others.
There has been an 85.5% increase in visits since the Museum became free entry in 2001.

If you are interested in becoming a sponsor for the Pop up Museum Event on the 28th February 2018 and would like to receive a sponsorship fact sheet and full proposal, please don’t hesitate to contact me.

Thank you in advance for taking the time to review this information.

Caron Ann Elizabeth Jennings – Development caron.jennings@museumwales.ac.uk
DL: 029 20 573 145