Staff Profile Graham Davies
Digital Experience Manager
Contact Details
Cathays Park
Cardiff
CF10 3NP
Phone: +44 (0)29 2057 3340
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Graham is Digital Expereince Manager at Amgueddfa Cymru – National Museum Wales where he focusses on ensuring sustainable, evidence led and audience focused digital outputs. Always seeking to define efficient content workflows and appropriate channels for a wide range of digital activities, he is a keen advocate of stats, analysis and user feedback.
Graham oversaw the successful redesign of the Museums website which has been a springboard for embedding digital skills through the museum. He has also co-ordinated the rollout and evaluation of a successful pilot of an Augmented Reality mobile application, the first of its kind in the UK.
In 2017 Graham was invited to take part in the British Councils International Museum Academy’s Transforming Future Museums training programme in Greece, engaging with numerous museums and professionals to change the way they work and increase their organisations’ impact, resilience and sustainability.
He is currently working on reporting models that help define and measure online success, drawing on a range of tools to gather evidence, test hypotheses and evaluate digital impact both for online/in-gallery audiences and internal teams.
Selected Publications
James, D., Davies, G., Kidd, J., and John, A. "Awe or Empathy, Fast or Slow? Articulating Impacts from Contrasting Mobile Experiences." MW19: MW 2019. Published January 15, 2019. Consulted March 24, 2020.
https://mw19.mwconf.org/paper/awe-or-empathy-fast-or-slow-articulating-impacts-from-contrasting-mobile-experiences/
Davies, G. and James D. Evaluating the On-line Audience of a New Collections Web site. In J. Trant and D. Bearman (eds). Museums and the Web 2010: Proceedings. Toronto: Archives & Museum Informatics. Published March 31, 2010. Consulted March 24, 2020. http://www.archimuse.com/mw2010/papers/davies/davies.html