And as if by magic - it's still not here.

Well, the iPad now has a release date for the US - early April, not mid-March as first expected. It will probably arrive in the UK late April. In the meantime we seem to have exhausted ourselves trying to decide whether or not it's a good thing - let alone a necessary thing. But then not being needed didn't make the iPod or iPhone any less desirable.

Apple's marketing for the iPad has taken a turn for the interesting, as their key words are "revolutionary" - possibly true - and "magical" - what?! Of course it's slick, sexy, a thing of beauty; there might well be something revolutionary about it; but - magical? Now using that concept to describe a piece of digital equipment, that's revolutionary! It's a piece of kit that lets us use our email and the web, look at our pics and videos and play with all our digital toys (150,000 of them apparently). Eventually we'll be able to use it to read e-books.

Previously Apple were promoting the iPad's similarity with the iPhone in terms of functionality, so that we'd all feel at home right away. Now, however, the iPad is revolutionary, magical and value for money. It sounds as though somewhere in the flurry of attention since its announcement, Apple have abandoned the "third category" concept that so many people questionned, and instead are positioning the iPad as a gem of a product, something lovely and affordable and just so much fun. A must-have accessory, perhaps. In which case, where does that leave the e-reading function? It was never primarily an e-book reader, more for all-round media consumption, but publishers were desperately looking forward to the healthy, straightforward supply deal offered by Apple, and any further delay in launching iBook in the UK is surely going to be a major cause for concern.