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A lot of people wander around exhibitions with phones in their pockets or handbags. We decided to utilise this idea and serve up a Wi-Fi audio tour for the Chalkie Davies: the NME Years exhibition (9 May - 6 September 2015) - the museum has a web-server and there is Wi-Fi broadcasting in the exhibition gallery, allowing us to give it a whirl. 

  • We wanted to give access to the maximum number of people with phones from this decade (HTML5 compatible devices). 
  • We didn’t want an ‘app' because it creates a lot of hoops for developers and the museum to jump through, plus visitors probably don't want excessive fuss when entering an exhibition especially as they might only use it for five minutes in total. 
  • We didn’t want to bring in traditional audio tour guides because of the hire price for the museum and we weren't going to ask the visitors to pay, as it's free entry to the exhibition.
  • We might want to use it again and would hope to do so with the minimum amount of technical fuss.

Free Wi-Fi but not sitting a Coffee Shop

Once the visitor has connected to the free Wi-Fi audio tour ‘Chalkie' the Wi-Fi capture software will direct them to the correct web page with the name of the exhibition and a choice of languages (see picture 1). All is going well. 

Language Choice

The english audio tour was written and recorded by Chalkie Davies and his team - it provides his personal insights into each of the photographs on display and some back stories. The welsh audio version was recorded in-house by Rhodri Viney (recording and editing) and Telor Gwyn (voice), using the Chalkie Davies translated transcript.

Choose a Number between One and Nine

The visitor is given a choice of nine numbers, each matching a number on the gallery wall which refers to a selection of photographs (see picture 2). Once the person selects one of these numbers the audio tour begins...

"Listen To What The Man Said"

For the best experience the visitor should have headphones, but it's not the end of the world if they don't, they can still listen through their devices' built-in speaker, although this can look and feel a little awkward. Alternatively they could hand over £1.50 for headphones in the museum shop downstairs.

If they don’t want to walk around with a mobile phone protruding from their head, or leave the exhibition and come back in again to buy headphones downstairs, or find that their mobile phone has a low battery percentage - there is a printed version of the audio tour available within the gallery. They are the same words.

A Perfect Circle

I used to have an analogue watch, but I left it accidentally next to the squash courts in the University - if anyone picked it up, could they hand it back please? Anyway, time can be measured within a circle. I like circles, so I built a large circle to indicate the progress of the audio track playing. The animated graphic uses SVG (Scalable Vector Graphics), which meant the page avoided the usual graphical software - it's all written in code: HTML5, javascript and CSS [Well, I find it mildly exciting] (see picture 3 and 4).  

Pressing the circle will pause the audio. If the visitor listening to the audio tour wants to change to another number they can press the ‘Home’ button and the page will scroll up to the nine numbered keypad again. Another loop, of sorts…and repeat.

Before we go any further, maybe we could pause for a short film clip...  

Additional Details You Might Enjoy 

  • The gallery has a capacity of 40 people at one time.
  • There are two Wi-Fi hubs at each end of the gallery broadcasting wireless-N.
  • A web-server streaming the audio.
  • Each of the audio tracks are compressed to less than 2MB (MP3).
  • It takes less than ten seconds to download the whole MP3 on a iPhone 5S and the audio plays almost immediately.
  • We’ve tested it with various phones including one of the first Android audio HTML5 compatible phones (Gingerbread 2.3.6 ~ circa 2011) and Windows 8 phones.
  • If the device is not capable of displaying a SVG there is a fallback to similar looking GIFs.

Media Monitoring

The web-server records each time a track is requested. Therefore, we will have some data to indicate how much the audio tour is being used - thinking about it, we shoud gather additional information about the type of browser requesting the audio (it's a closed network so we can't involve Google Analytics, which is the usual goto reference for 'what kind of computer has visited the website recently'). We will monitor things during the exhibition and conduct evaluation once it has closed. 

 

David Thorpe

Senior Digital Developer

Comments(6)

Graham Davies
6 January 2017, 16:19
Dear David,
Thank you for your comment we received through the website. The person who wrote the blog post (David Thorpe) is currently on leave and due back next week. I shall pass on your message and he will reply upon his return. Many thanks, Graham Davies - Digital Team.
David Throup
6 January 2017, 15:36
Hi. I am looking to implement a scheme like this at Crofton Beam Engines www.croftonbeamengines.org and would love to learn more about the detail of the media server and the webpage. I would be happy to visit for a chat if that is practical.

In our case we might want to include video and graphics and would like to investigate how to expand upon your work.
Regards
David
Sara Huws
5 August 2015, 13:40
Thanks for your comments Wendy, I'm sorry it was such a faff - we'll look into what the problem might be.

Sara
Digital Team
Wendy Stephens
5 August 2015, 12:29
Love the idea of using my mobile phone to access an audio tour of this exhibition. Unfortunately I did not find it easy to access. There were three of us all trying to do so and it took us half an hour to eventually work it out. We spoke to the museum staff and they could not work it out either. They helpfully called IT support and eventually an option appeared. Not sure if instructions clear enough or if we were doing something wrong but.... I am sure it's worth keeping on trying to push this idea forward though! Thanks
David Thorpe Amgueddfa Cymru – National Museum Wales Staff
15 July 2015, 15:25
Thank you.
 
The web app route is certainly quicker to deploy, apply bug-fixes to and hopefully re-use again with out too much fuss with the web-development aspect at least.
 
Responses:
  1. There are two available public wifi broadcasts within the gallery space - the ‘free public wifi’ and the 'exhibition specific wifi' (in this case ‘Chalkie’). This way, as the public move around the museum, we can ’serve up’ specific wifi broadcasts to different exhibitions (and remove the need for an over-arching index page). There is a printed poster on the outside of the gallery notifying the public of the audio tour and a paragraph on the leading exhibition panel, as well as small headphone icons around the exhibition.
  2. We are recording the number of times an audio is played (via the web server), and currently have a  ten question survey on the 'Chalkie Davies: the NME years' What’s On page,  where the public can provide their feedback. We hope to analyse its success after the exhibition has closed. 
  3. We wanted to keep the layout and design as simple as possible for the audio tour, plus the actual length of the transcript means it suits the printed format.  
Helen Adams
15 July 2015, 12:08
Great article, thank you. Interesting that you've created a simple, bold, 'app'-like interface without having to develop an app. Few questions:
1. How do people find the audioguide - is there an obvious button / link on the WiFi splash screen or do you use posters / a QR code at the entrance to the exhibition, etc?
2. How do you plan to evaluate - are users encouraged to fill in an online rating after they've finished or complete paper exit surveys?
3. Good that you provided written transcripts in the gallery (also for visitors with hearing impairments). Would you consider having the transcript online as well (e.g. a 'view transcript' button next to the track)?
I work at the Pitt Rivers Museum in Oxford where we are slowly phasing out handheld hired wands and have moved all our audio content online (WiFi installed 4 months ago) so now just trying to work out how people a) are made aware of and access it and b) if they like it or not!
Thanks.

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