: General

When it came to writing this article, my thought space had been taken to the theme of journeys; the unknown ground between a beginning and an ending. My journey as a young producer for Bloedd’s latest project, an LGBTQIA+ oral histories exhibition, has been a nearly yearlong one. What began as conversation in a shared space containing mutual interests and passions, defined the nucleus of my work here. The beginnings of this time had been an unpacking of what we felt as a collective was important to represent for an upcoming exhibition. We knew from the jump that we wanted to represent voices that may often go unheard; those whose experience may not be recounted upon by the mainstream perception of what it means to live an LGBTQIA+ life. 

Moving away from the typical portrait of queerness being a thrown brick in protest, that while important, we are more than our fight for freedoms; our stories can be found in the everyday, in the places we visit, the jobs we keep, the people we love and share our lives with. The given name of this exhibition, Ours to Tell, came only after we had completed our collection of stories, the self-described journey we undertook over several months of visits and interviews, holding dialogue with well over fifty years of experience. But what is in a name? Ours to Tell is a reclamation. It’s our way of saying “here is a story, told by a firsthand account of the storyteller”. It’s our way of saying “these words are cut from a book hidden away in the attic of my mind. I’ve ventured into the attic, and I’m dusting it off for you.” It’s our way of saying “this is where I come from”. 

While the journey of this project has been underpinned by a great deal of planning and preparation, what you can’t prepare for is what you might uncover in someone else’s story. You commit to the routine of presenting a series of questions, from you to the storyteller, with only a table between you. It comes as a surprise the level of detail, which is excavated by the storyteller, they are like a hoarder being handed a stepladder, invited to dig up their stowed away possessions from the attic. Your questions are prompts: “when did you first see your identity reflected in someone else?”, “what does a safe space look like to you?”, the list goes on. The exciting part is that you don’t know what’s coming next, and you are there, alongside the storyteller, who guides you through a journey which may well bring up a familiarity or nostalgia for the listener. During these times when I’ve had the great pleasure to listen to these stories, I can confidently say that I have felt every kind of emotion in response. I laughed. I have cried. I have been moved. I have been taken on a journey.

Enabling the participants of this project to confidently speak about their experiences has proved an undeniable joy, though I cannot understate how this project has affected those coordinating its launch. Fellow young producer Joss Copeman, like me had been drawn to this exciting opportunity, Copeman’s “personal work is largely centred around queer narratives and themes of identity and the self.” The journey which unfolded from Ours to Tell has been greatly beneficial, as it pertains to young LGBTQIA+ creatives and makers, taking inspiration from unheard voices, now affected and transformed by echoes of their experience. This is a feeling I know will resonate with the audience, and I can only hope it will stir others in future, to share what might be put away, gathering dust in the attic. 

I’d like to conclude with a quote that shook me like a cat in a tree, “Art is not just for oneself, not just a marker of one’s own understanding. It is also a map for those who follow after us.”

Written by Ivy Kelly, Amgueddfa Cymru Producer (Bloedd).

Bloedd is the platform for youth engagement at Amgueddfa Cymru.

Last year we celebrated Adult Learners Week in September, alongside other learning providers across Wales. 
We were excited to deliver activities across all 7 museums within the  Amgueddfa Cymru family, building on existing offers and piloting new sessions and activities.
At St Fagans we were able to develop a full programme of activities which took place throughout the week, including crafting taster sessions and workshops, mindful nature walks and opportunities for Welsh and English learners. 
The Amgueddfa Cymru programme was promoted via the new Adult and Community Learning section of our website, with the individual site offers also appearing on their main What’s On listings page. We were also able to promote our programme via the Adult Learners Week platform, supported by the Learning and Work Institute, as well as ensuring we ran a comprehensive social media campaign in the run up and throughout the week, across X (Twitter), Instagram and Facebook.
As part of this work, we also promoted our series of virtual craft tutorials and taster sessions and the self-led learner resources we offer. 
We worked closely with partners including Dysgu Cymraeg Caerdydd, Menter Caerdydd, Adult Learning Wales and Creative Lives to ensure our programme was tailored to the needs of the learners we hoped to attract and was enhanced by the richness that partnership working brings.
Over the course of the week, we saw a total of 160 people take part in the learning opportunities on offer at St Fagans and a total of 331 people across Amgueddfa Cymru as a whole. This marked our biggest ever Adult Learners Week, of which we are very proud. Take a look at some of the highlight here: https://youtu.be/lgKtmLHr1_Q 
We wanted to ensure we collected feedback from learners to help us develop and improve our adult learning offer across the organization. 
Here’s a sample of some of the learner feedback we received: 
“Wonderful, positive, creative environment.” 
“Learning a new skill is fun and fulfilling”.  
“Very social and therapeutic experience”  
“I really enjoyed the workshop. Very fun and positive experience. Facilitators were really friendly and found it really therapeutic and sociable.”  
“Very much enjoyed – great opportunity to learn a new skill. Great teacher. I feel very chilled now.” 
“Thoroughly enjoyable and interesting walk – saw things I’d never noticed previously.” 
“Yn agordrws i fydhudol.”  
“I really enjoyed the Mindful Nature Walk at St Fagans. I learnt a lot and would recommend it! It was great to have someone so knowledgeable leading the session.” 
“Friendly environment, not at all intimidating, so if you want to try something new go for it!” (willow weaving bird feeders) 
“Empowered! A great way to learn a new skill.” 
“Great fun! Just go do it, you will enjoy learning a new skill!”  
“Dw i’nmeddwl bod digwyddiadauyn y Cymraeg yndddaiawn.”  
“I have always wanted to make an autumn wreath and the course gave me the confidence. It was an inspirational course.” 
The tuition was fantastic. There was help when needed but given enough space and time to try and do it yourself.”  
“Very much enjoyed drawing again after 20 years. Must get back into it now!” 
“I thoroughly enjoyed the sketching session at St Fagans and the encouraging nature of the group.”  
“A motivating, supporting and encouraging session which was led excellently by Marion and Gareth and so well hosted by Loveday.” (Sketching workshop at St Fagans with Creative Lives).  
“It feels so wonderful to try something new and see the results so quickly.” (Enamelling taster session).  
Legacy programmes: 
As a result of the piloting opportunities Adult Learners Week provided, we have since been able to launch 3 new regular Adult Learning programmes at St Fagans and National Museum Cardiff. 
Our monthly Audio Described Tour programme (alternating monthly between the two museums and shortly to launch at the National Roman Legionary Museum in Caerleon, with a view to extend to other sites as and when capacity allows).
Our new monthly Sketching Group at St Fagans, in partnership with Creative Lives (and building on the success of the wonderful National Museum Cardiff Drawing Group). So far we’ve held 3 sessions. Our first attracted 6 people, our second 8 and our third 24! Feedback has been so positive and word is spreading far and wide. If you’d like to join us next month please do so. All the info can be found in the link above. 
New termly Bore i Ddysgwyr Cymraeg Welsh Learner Mornings in collaboration with Dysgu Cymraeg Caerdydd and Menter Caerdydd. Last term we welcomed 35 Welsh learners to the museum to take part in a session on Welsh Christmas traditions. We’re looking forward to welcoming an existing group of Welsh speakers and learners on 25^th January for Dydd Santes Dwynwen where we’ll be exploring the Welsh Love Spoon collection and then the next Bore i Ddysgwyr Cymraeg. 
The 6 commitments enshrined in our 10-year strategy Amgueddfa2030 are embedded throughout our adult learning programme, specifically that of inspiring creativity and learning for life. 
We look forward to continuing to grow our adult learning offer and hope to welcome you in 2024 to one of our museums to take part in an activity or enjoy using one of our self-led learner resources! 

If you can believe it, we keep a copy of every museum publication we produce. Yes, every flyer and brochure and after a while it starts to pile up! While in the process of ordering and categorising this mountain of coffee table litter and ephemera into a cohesive collection, it’s been fascinating to see the way that Amgueddfa Cymru’s branding has changed and evolved over the years. The logos and designs tell us not just about how the museum represents itself but also they tell us something about the time they were written in. So, let’s take a look at the museums branding and design over the decades.
In a museum brochure from 1968, the simplicity of the design is striking with its bold text and the solid red graphic of columns and pediment, which is the globally used symbol for museums (but more on that later). Yet for a modern eye it still looks old fashioned; there are no photos or even a colour gradient and it is printed onto plain white paper. The inside contains only small black text of museum department events, in a list, with little formatting. for example:
Zoology: In the Gallery near the Restaurant: Demonstration of Taxidermy of birds and mammals. 10am -12 noon

In 1969 we get a new look for monthly Programmes. This style sticks for the next decade. A bright solid colour fills the background, and the words “Amgueddfa Genedlaethol Cymru National Museum of Wales” are in a large clear bold text. The front of each issue has a large single black and white image that takes up the centre of the cover. This is however the only image the programmes contain, but maybe as a result the images picked usually look dramatic and intriguing. There is something reminiscent of album cover art about them. In the December 1969 issue the cover features a picture of a lunar landing module and the moon from space. Inside are details of a 3-day exhibition where the museum had genuine moon rock on display.

In the 1980’s we get a new look again, which we can see in the museum’s monthly programmes. But if it wasn’t for the date, you might assume it to be older than it is. The writing is in a traditional serif font and each issue has the same image a marble fresco of a woman holding a picture of the Welsh dragon with Ionic columns in the background. It is the Seal of the National Museum of Wales. It is an architectural feature of the Cardiff site that you can see today above the entrance of gallery 1. 

It is an image that is meant to invoke a certain ideal of “The Museum” that it is grand, historic, noble, and “cultured”. The monthly programmes certainly work hard to solidify this visual brand, having the large logo/seal prominent on every issue that leans into the imagery we already associate with museums. As with the earlier 1968 programme both are invoking the image of the Museum as a grand marble Greco-Romanesque styled structure. This seal is then used in slightly different forms on all publications for the next decade and a half.

The icon for museums as a row of pillars with a triangle pediment on top is widely used. It is the image you will see on brown road signs or tourist maps to mark the location of a museum and certainly the National Museum Cardiff and the Roman Legion Museum do have that classic museum look complete with towering columns. It is an image that may well reflect what museums used to be like, opulent buildings that looked at foreign artefacts like Greek statues. But it is an image that now many museums are working hard to move away from.  Ultimately as an icon it doesn’t really capture or express the totality of what Amgueddfa Cymru is all about, a diverse and varied family of museums that celebrate Welsh life.

Then in 1995 there is a major rebrand. We have moved away from the traditional imagery of museums and galleries and instead have a range of icons that highlight the different parts of the museum’s collections including a spinning wheel, anchor, and steam powered machinery to name a few. It excellently highlights the diversity of what we have to offer. The graphics almost look like a website banner with clickable icons displaying the range of choices. The publications go through various changes over the following years with a greater focus on full colour photos, and a variety of graphics and fonts. The publications are exciting and colourful, but is there a downside? Some might see this iteration of publications as overly crowded and busy. Furthermore, there is no signal unifying image for Amgueddfa Cymru as an integrated organisation.

Then in the 2000’s a new rebrand ditched the icons and opted for words. The words “National Museum Wales” and “Amugueddfa Cymu” were placed at an angle to each other in a modern sans serif font for all publications. This echoes the priorities and vision of the museum in this era. Balancing the English and Welsh language at angles so that neither takes priority over the other. It is effective straightforward and unambiguous. However the thirty three characters at 45 degree angles do not work well on a small scale and can become cluttered and difficult to read. As more and more we switched to phones as our primary reading devices there was a greater need to have a clean simple design.

Since last year we have had a brand-new redesign. The Amgueddfa Cymru logo is written in a bold capitalized font, created for the Museum it emulates the look of an industrial brand like that which you would find on metal or bricks to show the maker; it reflects the industrial past of some of our national museums.  For social media, where space is limited, we have a simple “AC” icon on a red background. Clean and simple bold texts work well for online platforms and this process of simplifying graphics has happened across many brands over the past decade as reading from phone screens has become the norm. Amgueddfa Cymru’s new design uses only the Welsh language title, further simplifying the design and highlighting the museum’s commitment to telling the story of Wales, from its earliest times, through its industrial transformation to the modern day. The font highlights the special characters that don’t exist in English, such as the “DD” which is has been linked together in “Amgueddfa” further showing our pride in the Welsh language.

Ultimately there will be pros and cons to any logo or icon. Often it is about what is right for the time, and what is best for the medium the icons will be on. Do you have a favourite?

This year we celebrate our heritage Welsh apples by exhibiting samples of fruits that are sustainably grown in our orchards located in Kennixton farm, Llwyn-yr-eos farm, Llainfadyn and the Castle Orchard. You will find our Apple Exhibition at the Kennixton barn, next to the Kennixton farmhouse in St. Fagans.