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Key ring
Stonewall Cymru keyring from 'LookOut gwyliwchallan' media project for "Fair coverage of lesbian, gay and bisexual people in Wales”, about 2004.
In 2004 Stonewall Cymru launched a campaign to fight homophobia in the Welsh media. The LookOut media project ran for three years with a £86,000 grant from Comic Relief. Stonewall Cymru worked with newspapers and TV to encourage fairness in reporting on lesbian, gay and bisexual issues. At the time Matthew Batten, a Stonewall Cymru spokesman, stated that a Stonewall Cymru survey "indicated that a large proportion of lesbian, gay and bisexual people felt they have been victims of discrimination and name-calling because of the way they have been represented on television and in the press" and that newspapers sometimes represent gay men in a negative way that can "often incite hate crime".