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Amgueddfa Cymru – Museum Wales
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The Ideals
Austria-Hungary invaded Serbia at the outset of the First World War. Fighting raged throughout the campaign and Serbia suffered great losses. This image shows the country being rebuilt. An enormous sculptured head is being erected. The metal supports create strong diagonal lines across the image. The crowd wear vibrant, traditional Serbian costumes.
Moira was born in London to Portuguese parents. He is best known for his murals paintings. He also worked as a painter of landscapes and figures, and a lithographer. He studied at the Royal Academy Schools and further in Paris, exhibiting from 1891. He was a founding member of the National Portrait Society in 1911, and was principle of Edinburgh College of Art from 1924-1932.
This work forms part of the portfolio 'The Great War: Britain's Efforts and Ideals' series of 66 lithographic prints commissioned by the Ministry of Information in 1917. The series provide a broad and fascinating representation of Britain's war objectives, military activities and effort on the Home Front.