Exhibition:Ffasiwn

Who decided fashion belonged to glossy magazines and gated runways?     
Not us.     
Not the Valleys.     
Not the young people who made this work.

Our latest exhibition Ffasiwn is a socially engaged, anti-fashion photography project shaped through long-term collaboration.

A decade ago, Clémentine Schneidermann and Charlotte James – the artistic duo known as Bleak Fabulous – began a decade-long community-rooted collaboration with young people across the Valleys to create co-authored images, films and publications with proudly anti-fashion ethos. Rejecting elitism and industry gloss, the project It's Called Ffasiwn foregrounds real places, real people and real attitude.

DIY. Anti-elitist. Confident. Plain-spoken.

This is where fashion-editorial imagery is blended with documentary style honesty. The images are bold yet grounded and the work is made with the community, not about them.

Every image is co-authored.     
Every look is self-made.     
Every moment asserts that style and image-making are authentically authored.

This exhibition flips the script on who gets to shape Welsh visual culture.

Everyday places become runways.

Youth clubs turn into studios.

Local landmarks become stages where style, identity and creativity collide.

This isn’t nostalgia.     
This isn’t a makeover story.     
This is the Valleys right now. Loud, inventive, sharp, and proudly off script.

Ffasiwn treats fashion like a tool anyone can pick up. Style as expression. Style as self-determination. Image-making as power.

This is Wales seen through the eyes of its young creatives: present, proud, and full of energy.     
If you want energy, honesty and imagination…you’re in the right place.

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Your visit helps us do more.

When you buy your ticket, you’ll have the option to add a small voluntary donation. Even a little extra helps us care for the national collection, create inspiring exhibitions, and support work that shares the stories of today’s Wales.

Adding a donation of at least 10% of your ticket price means we can claim Gift Aid on the full amount. As a charity, your support genuinely makes a difference. Diolch.

Our exhibitions and public engagement programme is made possible thanks to the players of Postcode Lottery.