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Grey Chester Pride t-shirt ‘Just Ask?’. Just Ask? was a helpline and support service that Chester Pride set up in 2020. It ran from June 2020 to Feb 2023, and later folded due to staffing/funding issues. Although based in England, Chester Pride is close to the Welsh border and attracts around a third of its audience from Wales, so it was always clear that Just Ask should also serve north Wales as well as Cheshire and the Wirral.