: General

The Website is Changing

Chris Owen, 11 December 2014

If you’ve been browsing our Visiting or Learning pages recently, you may have noticed a new look to those areas. From 9th December 2014, we are trialling parts of a new, updated Amgueddfa Cymru website with you.

Visit the Homepage

We need your feedback to help make these new pages as good as they can be. If there’s anything that didn’t work for you; anything that you found confusing or difficult to use; any information that you couldn’t find easily; or anything that you’d like to see improved, please let us know. Equally, if there are things that you really liked about the pages, we’d still love to hear from you!

Send Feedback

Why update the website?

During an extensive study of the existing website, we identified many areas where we think we can improve.

One of our core aims is to bring you the information you need more quickly and with less fuss. We are doing this by improving our content, simplifying our navigation and reducing the clutter on our pages.

With these new pages we want to bring you a fresh, modern web experience and one that works equally well on any device you may be using - be it a mobile, tablet, screen-reader or desktop computer. Visiting each of our seven museums is a unique experience and we also hope to bring a little more of that flavour of that to the web.

These are just a few of the ways we want to make the website better. We will be doing more work on all this in the coming weeks and months.

Coming in 2015

During the first half of 2015 you will see more and more areas of the website updated and improved. New Collections, Curatorial, Venue Hire and Blog pages will follow soon, as well as a new, updated Online Shop.

We will use any lessons learnt during this period to make sure that every area of the website is as good as we can possibly make it.

Your feedback and input to the new site will help us make that happen. And, of course, this is just the beginning.

Update 1 - 16 January 2015

Huge thanks to everyone who sent their feedback to us over the past few weeks. There are too many bug fixes and updates to list here, but here are a few of the changes we've made so far:

What's On:

  • The calendar feature has been restored - you can now view events on a chosen date.
  • Added the option to view events at all our museums.
  • Show 'List View' by default.
  • Added images, suitability and cost information to the List View.
  • View and date choices are now 'sticky', so they won't reset as you switch pages.

Blogs - this is the new, redesigned blog area. We hope you like it.

Website Search - A number of broken links were fixed. We also improved the display of search results on mobile phones.

Update Collections databases - Paleontology, Mineralogy of Wales, Mollusca, Vertebrate and Marine Invertebrates database all redesigned and updated.

Is Content still King?

Graham Davies, 20 September 2014

Graham Davies, Digital Programmes Manager, Amgueddfa Cymru - National Museum Wales

"Content is King". The phrase is strong, infallible, sitting proud on his pedestal, a little like the Queen Mother, or the National Health Service. Sacrosanct. But has the time come to question some of our long held adages in the world of digital content and web design? Is content actually 'King' anymore?

Fresh back from an energising few days with the fab team at Culture24 at the Let's Get Real workshops and conference, I am determined not to let the enthusiasm and momentum get buried by the squillions of things in my inbox that greet me now that I am not 'Out of Office' anymore.

The discussions of the last few days have left me pondering over our constantly evolving digital landscape.

Which direction, and how high do we have to throw our digital content ball to get it successfully into the constantly moving net of engagement?

Jessica Riches, in her talk on 'Learning from Brands' seemed very surprised that she was the first of the day to mention the phrase ‘Content is King’

This made me think. And think again. About the shift in focus to be more about platforms, the importance of audiences and what channels those audiences use and reside in.

So has the time come to update or even rewrite the rulebook?

1. Content is King?

Surely it's not just raw content that is king anymore. Who your content is intended for significantly alters how it should be written and where it should be published. What is the intent of those people reading it? (as apposed to the intentions of those writing it). So I give you rule rewrite number 1:

Content, Intent and Purpose are the new King, Queen and Jack

By thinking of it this way, you are reminded that content on its own doesn't stand any more. It's equally important to also think of why you are writing it and where the people are who want to read it?

2. Build it and They Will Come?

This fell off its pedestal a long time ago, but if we were to prop it back in place the stonemasons would need to re-carve the plinth to read: 

Write it and take it to where they are. Or perhaps better still: Go pay them a visit and have a chat

This helps reinforce the idea that we can't be institutional broadcasters anymore, we should be working with our audience to help them answer what they want to know, rather than what we want to tell them.

To demonstrate this, Shelley Bernstein provided us with a superb keynote speech at the Let's Get Real conference on how the Brooklyn Museum are trusting the audience and developing a wholly user-centric approach to their new responsive museum.

3. Design Responsive Websites

Great, Yes, very good. Although a revision of this phrase can encompass web design by default whilst primarily focussing on content:

Optimise your content to be platform independent

4. Think Mobile First

Yes, we must, and we should make this behaviour ingrained. By turning this rule upside-down, our new banner proclaims (and by its very nature automatically assumes mobile first):

Remember to check the desktop

Think back to those good old days where everything had to be retrofitted to work in IE 6. Who now retrospectively checks that everything reads and works well on a desktop? Not many I'm guessing.

But beware. Herein lies the paradox: Remember, people looking to visit one of our venues are more likely to be looking us up through a mobile device. However, people looking at in-depth long-form curatorial and academic material are predominantly still using desktops.

This is where headline metrics can be misleading, if your website as a whole shows a rise in mobile, that doesn't mean that all the content on the site is being accessed through mobiles. This is why metric analysis is so crucial before we apply blanket statements based on overall trends.

This brings me onto to something bigger I have been mulling over recently...

"Can we put it on the website please"?

Quite frankly, I dislike the term "Website". I often ask what section or area people are actually referring to, for websites these days have come to contain many distinct areas and functions, serving completely separate and different audiences and requirements. Maybe this is the crux of the problem? At the moment we are all busy working on a 'one solution fits all approach'. Shouldn't we be thinking of applying separate templates and content strategies based on different audience requirements within our own websites?

Going back to our rewritten rule number one, and this should be applied within (and throughout) our own organisational websites too.

All this can help us ensure that we consistently put the users needs at the centre of our goals and ambitions. Just by thinking a little differently about our assumptions, we have the ability to take a quicker, more direct route to successful engagement.

Shells, Scorpions and Shopping Centres

Sara Huws, 20 August 2014

I started out writing a long meandering post about galleries, but what I came to say is this: I've really enjoyed the I Spy Nature exhibition at National Museum Cardiff, which runs until April 2015. Each time I've gone down to see it, the place has been full of families, conversations, and children dressed up as bugs and scientists, hopping from display to display.

I Spy Nature

I snapped the picture below at one of our interactive stations, only just avoiding the lunchtime rush (and sticking out my elbows to maintain our younger visitors' privacy!)

I Spy... Nature gives you a chance to see the world as seen through the eyes of a bat, a scientist, or a fly. Provided you're under 10, you can even to dress up like one as you explore the creepy-crawly specimens, 3D printed corals, interactive quizzes and activities. The giant, interactive microscope screen mentioned in David's post can be found in a beautiful cabinet of slides. For those of you who prefer 'the real thing', there's also a working laboratory microscope, with a spinning table of fascinating slides to choose from.

The I Spy... team have also been taking the show outside to different places, bringing their amazing collection with them. For example, here's @CardiffCurator with a curious object at the Eisteddfod:

 

The I Spy... pop-up museum will be, er, popping up, for one last time this summer. Catch them at the Capitol Centre in Cardiff between the 28th and 30th of August. In amongst the handbags, sandwiches and end-of-season sales, you'll find scorpions, creepy-crawlies and a seashell that's bigger then your head. Pop down to see them between 11am and 3pm to see what you can spy!

I-Spy Micrarium Touch Screen (VADU part II)

David Thorpe, 12 August 2014

There is an exhibition showing at National Museum Cardiff called: I-Spy…Nature (until April 2015). One of the touch screens (picture 1) focuses on a selection of diverse, interesting and beautiful biological and geological slides from the Museum’s Natural History Collections. This blog is about the small aspects of the touch screen that I was involved with; plain and simple. 

Resources & Outlines

  • One general overview image of 36 slides
  • 12 very high resolution images of some of those slides
  • 27 inch touch screen
  • Complement an actual Micrarium, which would be displayed neatly above the touch screen
  • Incorporate a Victoriana style
  • Target audience: young folk

Flourishes

The high resolution slide images were always the prize, therefore it seemed obvious to sort out the zoom features first. Using the Javascript version of Zoomify (other javascript frameworks are available) gave us a good foundation to work on. We just needed to tap into their Zoomify Javascript code a little, then add our own layer of Javascript and graphical flourishes to make the design fit in with the exhibition outlines.   

All the controls were laid out in plain sight, hopefully to reduce any learning curve when approaching the interactive; and since the touch screen is quite large (27 inches) we had the space.

Five additional features were added to the zoom screen (picture 4):

  • Zoom controls
  • Navigation controls
  • Home button
  • Information button
  • Change language (English/Welsh) 

n.b. where possible I tried to avoid using words to describe button functions, hence why the home button is only an image, but this idea fell down a little when it became clear you couldn’t avoid a word or two to help the visitor work out what specimen they were observing.

Into the Arms of a Microscope

Once or twice someone may have caught me saying things like: “Plagioclase Feldspar” or “Olivine”. Anyhow, part of the fun with looking at slides is the process of selecting a new slide, I thought so anyway - you were never sure what would be on the other side of the glass.

I wanted to avoid the conventional method of changing between images, which is usually to include a ‘next’ and ‘previous’ button; so tried to incorporate some of my vague science memories with a quick reconnaissance mission (picture 5) to see the microscope that was being prepped for the exhibition.

Since there were 36 lower resolution images on the home screen, but twelve high resolution images on the slide selection screen, it gave some space to move a simple microscope stand into view, which provided the excuse to animate the microscope arms and float the slides back and forth. The iris transition between the microscope slide view and the zoom view is loosely based on the idea of looking down a microscope eyepiece.   

Intermittent Contact

The interactive was built on HTML and Javascript with animations mainly driven by CSS. Due to the amount of images used in this interactive (up to 120MB), the project was exported from Amgueddfacms CMS into a standalone ZIP file then installed onto the exhibition PC - this improves the interactive response times, since it doesn’t have to wait for any image files to download over a network connection.

We’ve been using Firefox for a while as its platform independent and has neat little add-ons (R-Kiosk and Block Site). In this case, the operating system is Windows 7, with a locked down user account which only has access to Firefox and the touch screen drivers.

Usually we use Google Analytics to record button events, to give us an indication of how much the interactives are being used, but Google Analytics is designed to work with regular domain websites, which is not the case when running locally from simple hard drive files - therefore the button events are recorded by the web server listening to AJAX calls from the kiosk.

Video Demo:

I've included a short demo video for posterity:

The BBC and the Arts In the Nations and Regions: Impartiality - and Equality?

David Anderson, 21 July 2014

I am a passionate supporter of a publicly-funded BBC. Along with the NHS, social care and the state education system, I regard it as one of the four vital pillars of public service on these islands - evidence that democracy works. If I ask questions, and challenge practice, it is because I want the BBC to survive and thrive at the centre of public life. It is a beacon of truths in a world of commercial interests. It provides a public space for debate that is vital for our democracy.

I was born in Northern Ireland, grew up in the industrial Midlands of England, and went to university in Scotland. For the last four years I have worked in Wales. I have lived in every nation of the United Kingdom.

The culture of any nation or region is an ecosystem, made up of a number of mutually dependent parts. As well as arts and cultural institutions, these also include the print and broadcast media, public and private funders, the education sector, the tourism industry and - last but not least - creative industries and individual professionals.

Also essential to all of this is the wider community, whose informed support and creative participation is the lifeblood of all cultural activity. A creative economy depends upon a creative society.

The nations and regions of the United Kingdom outside London - with the exception, arguably, of the central belt in Scotland - do not have all the elements that they need to ensure a thriving arts ecosystem.

Wales, for example, has very strong resources of talent and great national arts and cultural institutions. Through recent reports by Dai Smith on the role of the arts in education, and by Baroness Kay Andrews on the importance of cultural participation in overcoming barriers created by poverty, Wales has recognised the value of cultural education.

But, like much of the rest of the United Kingdom, we do not get our fair share of UK funding for our arts. Nor do we have the coverage from the UK media that its quality

deserves. This lack of recognition and publicity from the UK print and broadcasting media - with the credibility that comes with it - in turn makes it still harder for us to attract the private funding that we need so badly, to invest in our programmes and, for example, to provide match funding for Lottery bids.

Many of the key decisions that determine profile for the arts are made by publicly funded organisations based in London, such as the BBC and Visit Britain, which appear to have little knowledge or understanding of what is happening in the rest of the United Kingdom, and especially the devolved nations.

Funding of the arts, employment in the arts, public access to and participation in the arts, and control of the arts are also scandalously unequal. 71% of funding for the arts in the whole of the UK from trusts and foundations, corporate donors and private individuals goes to London institutions. The remaining 29% has to be shared out between all the other nations and regions.

We are in the second decade of the twenty first century, but we still retain the highly

centralised, nineteenth century, semi-colonial model that the arts should be concentrated in London, and that funding London is synonymous with serving the English regions and the nations of the UK. For Wales, Scotland and Northern Ireland this undermines the principle, embedded in law, that culture is a devolved responsibility. It is a constitutional tension that remains unresolved.

All the evidence shows that concentration of power and funding in London is, in policy terms, a failure. Despite investment of over £1 billion annually of public and private funds in arts institutions in just three boroughs in Central London (Westminster, Southwark and Kensington and Chelsea), public participation levels in the arts in London are slightly lower than those across England as a whole.

Within England, the Arts Lottery has operated as a highly effective mechanism to take money from poorer communities and invest it in arts provision in Central London. Just five national performing arts organisations in London have received more (£315 million) from the Arts Lottery since 1995 than the 33 English local authority areas with lowest participation, representing 6 million people, which between them were awarded just £288 million over that period. Arts Lottery players of County Durham have contributed £34 million since 1995, but the area has received just £12 million.

The policies and practices of the media can exacerbate these divisions. Within the last year, both Melvyn Bragg and Tony Garnett (director of Cathy Come Home) have accused broadcasters of misrepresenting and sneering at working class people in TV dramas and documentaries. Recent research by the Open Society Foundations suggests that this perception is shared by many working class viewers themselves.

There is a challenge in all of this for the BBC, our publicly-funded UK national broadcaster. As funding for the arts from diverse public sources remains concentrated in one small area of England's capital city, and (as research by the Sutton Trust has shown) those employed in senior positions in broadcasting are recruited increasingly from men and women with privileged backgrounds, and the narrow circle of private support shrinks ever closer to central London, will the BBC's coverage of the arts shrink with it? And can this coverage now truly be described as impartial?

Within Wales, there is a much greater sense that culture in the broadest definition is a communal resource and belongs to everyone. At Amgueddfa Cymru - National Museum Wales, 28% of visitors to our seven museums across South, West and North Wales are from social classes C2DE. At a typical London national museum such as the National Gallery the figure is around a third of this, at 10%.

The BBC is a hugely important part of the arts ecosystem in Wales. The BBC's investment in Roath Lock in Cardiff with its drama productions has given a massive boost to our creative economy, and has made Cardiff a hub for related creative industries. The BBC has also made Wales a centre for music programming. There is a wealth of artistic talent and arts production of an international standard in Wales, yet the BBC in Wales - unlike England and Scotland - does not have a Centre of Excellence in the arts. As a result coverage of the richness of artistic activity within Wales is very limited, and on Network BBC it is almost non-existent.

Why does the Tate's Turner Prize - widely perceived in the contemporary art world to be tired and outdated - continue to get blanket coverage on Network BBC, when the critically more highly regarded Artes Mundi Prize in Wales has never in 12 years had any Network coverage? Research by the BBC itself shows that this lack of impartiality in its coverage of the arts in the nations and regions of the UK is the norm rather than the exception.[1]

Even if it wins the vote on Scottish independence, Westminster has been revealed to have lost the hearts and minds of a substantial minority of its citizens in Scotland, the second largest nation in the United Kingdom. An article in the Guardian, published in early July, examined how the BBC was reporting on the referendum, and said that even a no vote should challenge the BBC 'to examine afresh how successfully it relates to constituent parts of the UK - and whether a more flexible, less monolithic notion of the future of the corporation ought to be embraced.'

Tony Hall, in a recent speech at the Pierhead Building in Cardiff, invited his audience to imagine Wales without the BBC. It is a fair challenge, but we existed long before the BBC with our languages and cultural identities. Some of us in Wales might ask him, in turn, to imagine a BBC that is not dominated by a London-centric perception of the world, and that better reflects the diversity of our nation's arts and cultures, our values and our debates. Without us - we who are outside London - not just the BBC but democracy itself will suffer, if we continue down the road we are on.

What are the solutions for the BBC? There should be a Centre of Excellence at BBC Wales, as there is in Scotland. We need devolved governance of the BBC in Wales through the BBC Trust, as recommended by the Silk Commission. This should be

underpinned by a separate extension to Charter agreement for Wales, and mechanisms to ensure fair representation of our arts on BBC Network. We need BBC Network to recognise that speakers of Welsh and other minority languages have a right to be heard in their own language on UK media. The BBC should monitor and publish annual data on its achievement of impartiality across the nations and regions. We need the Network BBC to be pro-active in overcoming a culture of inequality within the organisation.

And we need the BBC, with headquarters in London, to remember the importance of

geography, of the connections between culture and place. The nations and regions of the UK need the BBC to give us equality and parity of respect, and to free us to represent ourselves, in our own places and across the nations within the UK and abroad.

We want to commission London, not London (when it chooses) to commission us. Our nation’s share of the BBC budget should be devlolved in full to Wales.

As Hugh McDiarmid said, "You cannot light a match on a crumbling wall."

Let's build a better and more solid one. 

*This is a summary of a more detailed paper I wrote, which can be found here: 

Impartiality-and-the-BBC---July-2014.pdf

The BBC and the Arts In the Nations and Regions: Impartiality - and Equality?

[1] Four Nations Impartiality Review Follow-up: An analysis of reporting devolution’ – Cardiff School of Journalism, Media and Cultural Studies, Cardiff University – March 2010: http://cardiff.ac.uk/jomec/research/researchgroups/journalismstudies/fundedprojects/followupaccuracyandimpartiality.html