Museum Voices - Dr Nicole Deufel, Head of National Waterfront Museum Swansea
14 April 2025
,Hi, Nicole, tell us a bit about yourself and your role at Amgueddfa Cymru.
I'm Dr Nicole Deufel, and I'm Head of Museum here at the National Waterfront Museum in Swansea. My role is to lead the team, and at the moment we're looking at redeveloping the museum over the next few years.
What’s really special about this museum, the Waterfront within Amgueddfa Cymru, is that we’re in partnership with Swansea Council. A big part of my role right now is focused on that partnership, shaping it, strengthening it and securing it for the future.
We're so excited to hear about the plans you have for National Waterfront Museum, what can you share with us?
They’re big plans and coming in different phases, but we’re really keen to get started this year. In fact, we already have!
One of the key things for us is re-establishing the connection between our historic warehouse and its historic surroundings. We’re using that as a starting point to interpret the story of industry, development and innovation in Wales, and the global connections through the sea. It’s a really exciting story.
Personally, I’m just so thrilled we have the warehouse as a historic asset to help tell it.
Another big focus right now is identity. When you walk into the museum, I don’t think it’s immediately obvious who we are, especially when you compare it to other Amgueddfa Cymru museums. At Big Pit, for example, its identity is clear the moment you arrive. The same goes for the Wool Museum, I was there recently, and it just radiates what it’s about.
The Waterfront isn’t quite there yet, so that’s something we want to tackle. We want visitors coming in, especially through the city side entrance, to see wow objects that not only impress but also capture the essence of the stories we tell. We want our identity to shine just as brightly as it does in our other museums. So that people walk in and immediately know - I’m at the National Waterfront Museum!
You mentioned wow pieces. What role does the collection play in this new vision, and how important is the preservation and conservation of the collection?
If I take the idea for the Weston Hall, the collection really helps us develop and illustrate the stories, which are the stories of people. The collection isn’t just a group of objects. They represent the story of Wales and the people of Wales.
That’s how we want to use the collection more. Not just showing the objects but digging deeper into the stories behind them and helping them shine.
As part of this redevelopment process, we’ll also be conserving and reinterpreting some of the objects by bringing out items that haven’t been on display for a long time and using them to tell the story here.
That’s what excites me about the collection. I was at the collection store recently, and the curator showed me the box van. That’s one of the objects we want to restore and use in an immersive exhibition space. Just by placing it in this space, it helps explain the colonnade, the warehouse, and the connections through the railways to the Welsh hinterland, and how goods travelled out into the world and back again. The collection enables us to share all of that. That’s why it’s so important.
What do you find most inspiring when you step into the Waterfront Museum, as it is today?
We’re all just so excited to be here. I feel so lucky to come to work each day with an amazing, creative, professional team.
Together we’re looking at what works in the museum, what we can improve, and how we can place people, their stories and their experiences at the heart of everything we do. We want to connect people through their visit here and that’s what excites me.
I get to do this with a brilliant team, in a wonderful location. I absolutely love the warehouse, and so many of the objects in our collection. It’s all just so exciting. Every day, we really enjoy what we do.
Your GRAFT Garden is celebrating its seventh birthday this year, and it’s thriving, in a bustling city. How can we as Amgueddfa Cymru, or as visitors, get involved in the garden?
Everyone is welcome to visit and work in the garden.
At the moment, if you’re a general visitor, it might not be clear how the garden connects with the museum’s work. But there are so many innovative ideas and themes being explored in the garden, with people from all walks of life contributing their experiences.
We’re now looking at how we can make that more visible. We want to help people see that connection, so the garden becomes something they actively engage with and not just something they pass by.
It links so well with the themes we explore in our more traditional exhibition spaces, and it was such a brilliant idea to establish it. It’s a place where everyone can experience something meaningful, whether they’re volunteering or just popping out to have a look.
It’s a lovely contrast, this heavy industrial machinery alongside a sustainable, biodiversity-led garden. It really shows where Wales has come from and where it’s going. Sustainability is clearly at the heart of that.
Absolutely. If we’re talking about deindustrialisation, which is one of the key themes we want to explore here, the garden is a great example.
The ground was polluted, which is why we use raised beds. Everything has grown from there. That’s what’s so exciting about it.
We hear you’ve been spending time exploring your new home, Wales. Have you had a chance to visit all of our museums yet?
Not quite. I haven’t made it to Llanberis yet, that’s top of my list. I’m going to Caerleon next week, and Big Pit on Friday. I’ve been to Big Pit before, but this time I’m really looking forward to going behind the scenes.
I’m loving it. And when it comes to our own development work here, it’s so important for us to understand our place in the wider story. That means really getting to know the other sites, beyond just the visitor experience.
Our National Slate Museum, the National Wool Museum, Roman Legion Museum and Big Pit all have such rich, recognised stories. How do you give industry and transport that same global recognition? It’s such an important part of Wales’s story, but not as synonymous as coal or slate.
Exactly. Wales was the first industrial nation, and geography plays a big part in that. That’s something we’re really interested in.
The warehouse reflects all of it, you’ve got the railway lines coming through from the coalfields, the minerals, the docks, the people who worked here, and the connections to the sea.
But it’s not just a story of heavy industry. It’s also about geography, movement, innovation. One of my favourite pieces is the Robin Goch. It’s such a creative object, that kind of inventive spirit made industrial development possible, and it’s also central to the story of deindustrialisation and sustainability today.
We were just talking recently about community energy schemes happening now in Wales. These are stories we need to tell more strongly, and share with the world.
You mentioned the Robin Goch. Do you have a favourite object from the Amgueddfa Cymru collection?
I don’t have just one, but I absolutely adore the Robin Goch. It’s so ingenious, using everyday materials to make a flying object. It’s fantastic.
I also love the Penydarren locomotive. I probably have a soft spot for it because I worked in Wales previously, and Trevithick’s story was one of the first I came across.
To come here and see the replica is just brilliant. It’s not here at the moment it’s in Darlington, but when I saw it being moved and all the parts coming to life, it was really emotional. So yes, those two are probably my favourites.