: Museums Inspiring Memories

A Blog for Mental Health Awareness Week: Love Your Mental Wellbeing Festival at Amgueddfa Cymru

Loveday Williams , 12 May 2025

Celebrating positive mental wellbeing through engaging with heritage, creativity and community on Diwrnod Santes Dwynwen:

On 25th January 2025 Amgueddfa Cymru marked Diwrnod Santes Dwynwen, the day for the Welsh Patron Saint of Love, with a festival to celebrate positive mental wellbeing supported by creativity, heritage and community. Across various of our seven museums, different activities and performances took place, designed to eliminate stress, improve mood and help people deal with everyday challenges. These included collections-inspired creative arts workshops, music recitals, choir performances, blacksmithing taster sessions and poetry workshops. In addition to this, we also hosted information marketplaces at St Fagans and Big Pit where organisations offering services to support peoples’ wellbeing could engage with the public and share information and advice.

St Fagans

At St Fagans we welcomed the Sally’s Angels Community Choir to St Fagans who sang on the Community Stage in the entrance hall of the museum as visitors arrived in the morning. This was followed by further performances on site at Penrhiw Chapel and the Oakdale Workmen’s Institute later in the day. The choir performed a range of songs in Welsh and English, including a stirring rendition of the ever-popular Calon Lan. Visitors responded really positively to the joyful and uplifting atmosphere the choir created throughout the day. Thank you to all the wonderful choir members who helped to make it such a special event.

The information stand marketplace also took place in the main entrance hall, with several organisations hosting drop-in craft activities such as decorating cardboard heart-shaped frames. These activities were very popular with children and adults alike and enabled the partner organisations to talk with visitors about their services in more detail as people spent time at the stands engaging in the crafts on offer. There was a total of eight stands, which included Velindre Cancer Centre, Oasis Cardiff, the Hapus Project (Public Health Wales), Memory Jar dementia support group, Mydiad Mythrin/Cymraeg i Blant, the Wales Ambulance Service and Platform  - the mental health charity, as well as a Museum stand promoting the Amgueddfa Cymru Health and Wellbeing programme, in particular the Museums Inspiring Memories Project

We estimate that in total the marketplace engaged with approximately 165 people throughout the course of the day. 

Across the day various activities took place at St Fagans which aimed to provide a stress-free environment to enjoy and engage with the museum's collections in a creative way. These included wool craft and weaving workshops using our replica Iron Aged handlooms, mindful nature walks exploring the outside spaces, flora and fauna at the museum, and a make your own paper Love Spoon workshop inspired by the Love Spoon collection in the Gwiethdy gallery, run by artist Nia Skyrme. 

The weaving workshops where participants were able to make their own woolen bookmark to take home proved very popular.  The feedback was very positive with many people sharing how relaxing and mindful they found the activity and how lovely it was to do something for themselves whilst spending time with family and friends. Many parents who took part in the session told us how lovely it was to do something they could have a go at themselves, alongside their children, learning a new skill and enjoying the creative process together. The children who took part appeared to be very engaged, enjoying the workshops and leaving very pleased with their woolly bookmarks! 

Participants on the mindful nature walks reported how relaxing and peaceful they found the experiences, whilst also being interesting and informative. Ian Daniel, who led the walks, was able to share mindfulness techniques which participants could take away with them and build into their daily lives, as well as sharing interesting facts about the flora and fauna they encountered on their walk. 

Artist Nia Skyrme, who led the drop-in Love Spoon activity in Gweithdy, had a very busy afternoon with at least 95 people dropping in throughout the session to take part. Participants made beautiful paper love spoons representing what they held important, inspired by the lovely display in the Gweithdy gallery next door to the workshop space. 

Families with older children were able to engage in this accessible art activity together, whilst giving those parents of very young children an opportunity to peacefully enjoy a creative activity whilst their little ones slept. It was a lovely way to encourage visitors to connect with the collections in a different way; the feedback was very positive.

The weather on 25th January was absolutely beautiful. The sun shone all day, attracting lots of visitors to St. Fagans - far more than we might usually expected on a late January day. This gave the festival such a boost and allowed us to promote ‘museums for wellbeing’ to a wide audience.

Big Pit

At Big Pit a range of drop-in and bookable activities were on offer. 

Throughout the day, Len Howell, who has over 50 years experience of working as a colliery blacksmith, led smithing sessions in the forge at Big Pit. These were pitched at helping men deal with stress by participating in physical activity and ‘hitting the anvil hard’. With guidance, participants were able to work with hot steel and make a mini heart to take home. 

Poet Patrick Jones led ‘Writing for Wellbeing’ workshops designed to beat the January blues. Through a fun and light workshop of reading, listening and discussing poems, participants also took part in writing exercises designed to lift the spirits. Participants all reported that their level of contentedness and happiness had risen by the end of the workshop, and everyone was happy to share their thoughts and feelings in a short film that was made on the day.

Families took part in a ‘Make a Love Spoon’ activity, and found out about the various symbols and meanings, before designing and making their own. This engaging activity gave people the chance to relax and chat to workshop leaders, and many people also took the opportunity to dress up in mining costumes against a historic backdrop, whilst exploring the theme of ‘Cynefin’ (Belonging.) 

A number of organisations who can help with positive mental wellbeing and signpost to further information attended the marketplace on the day. 

Andy’s Man Club, Torfaen Take a Stroll walking group, Sport in Mind, Torfaen Talks CIC, Alzheimer’s Society Cymru & Public Health Wales all had opportunities to engage with the public and promote the support, advice and guidance they provide. Visitors enjoyed having a play (or the odd more serious tournament) on the table tennis table supplied by Sport in Mind. Public Health Wales were able to encourage organisations to sign up as Hapus supporters.

National Wool Museum 

At the National Wool Museum, visitors were invited to grab a cuppa, pick up a heart shaped Welsh cake and listen to the soothing melodies of harpist Delyth Jenkins. Delyth performed throughout the day, and gave the Museum a sense of peace and calm, which was very much appreciated by visitors. 

National Museum Cardiff

At National Museum Cardiff we took the opportunity to trial our newly developed Mindful Art Trail. Louise Rogers, one of our facilitators in the Learning team has spent time over the past year developing the resources for what will become a self-led trail and invitation to experience the art galleries in a mindful way. On the day, Louise led 2 guided mindful trails, encouraging participants to look at art purely from a mindful perspective, without any pressure, and to enjoy the simple art of ‘looking’.

According to research, most people view a work of art for approximately seven seconds, but the session encouraged people to take longer to look and absorb what they were seeing, instead of rushing though the galleries. This opened up discovery of more detail in each work, and using the senses and imagination allowed people to visualise potential stories about the artworks. This was a new experience for all participants, and everyone relaxed into their own way of interacting with the art. We hope that resources like these will encourage people to view the galleries as a safe and non-judgmental space to take a break from busy daily routines, and to enjoy moments of calm.

Diolch to all our fantastic partner organisations, the members of the wonderful Sally’s Angels Choir, the brilliant workshop leaders and all those who came and took part. We couldn’t have done it without you. 

People who attended the events at the different museums shared that they appreciated being able to drop into sessions free of charge, taking away the stress of entertaining children during difficult financial times.

A special thanks to the Public Health Wales Hapus Project for supporting the festival with funding, enabling us to offer more opportunities and work with the freelance creatives who helped make the event such a success. Follow the link to find out more about the Hapus Project and sign up as a supporter. 

Thanks also to all the museum staff who supported the event, led sessions and helped with the logistics on the day. 

As a legacy of the festival, we have produced a series of short films which are launching during Mental Health Awareness Week. Thank you to Glyn Roberts and Tom Maloney for working to capture all the wonderful activities and beautiful moments shared during the day. We’re excited to share the results! 

We will also be working on developing mindfulness resources in collaboration with Mindfulness Wales for our museums as well as welcoming freelance creatives to deliver dementia friendly wellbeing workshops inspired by our collections. Watch this space for further details. 

Creating the ‘Museums Inspiring Memories: Supporting visitors affected by dementia’ training package – a collaborative approach

Gareth Rees and Fi Fenton, 10 July 2024

As part of Museums Inspiring Memories, our 3-year partnership project with Alzheimer’s Society Cymru, we have been working in collaboration with the dementia community across Wales to develop a training package that will help staff - in Amgueddfa Cymru and across the heritage sector - to support people affected by dementia who visit our museums.  

This blog provides a snapshot of the collaborative approach that we have taken over the last 18 months, to develop and pilot our staff training resource, culminating in our launch of the training package at St Fagans on 2 May 2024.  

Our consultations with the dementia community 

From the very start of our project, we have aimed to ensure that the personal experiences of those affected by dementia are at the forefront of our work. 

During the first year (between December 2022 and March 2023), we hosted 30 consultations across Wales, inviting people living with dementia, their carers and supporters, heritage sector colleagues and professionals from representative organisations, to take part.

These events took place at our museums, in community venues and in care and health settings. 270 people joined us, and their contributions to the conversation formed the basis from which we began to shape the contents of our training package. During these consultations, we structured conversations with a set of questions which aimed to elicit people’s experience of engaging with museums. We asked:  

What stops people affected by dementia from engaging with museums, their collections and online resources? 

What care and support needs might there be at our sites? 

How could we improve access for people affected by dementia? 

What training needs are there for both carers/care staff and heritage sector staff/volunteers? 

Developing the staff training package

Using the information gathered from these consultations, we developed a potential structure for our training package, capturing people’s thoughts and experiences into 5 broad themes: ‘Introduction’, ‘What is dementia’, ‘The barriers and worries of the community’, ‘Being supportive’ and ‘Opportunities and further information’. Under each theme, we developed sub-headings to describe the information that would be included in each section.

Refining the staff training package

Having created a potential ‘draft’ structure, we developed the training package through further community engagements and conversations, and it became a focus during our meetings with the Dementia Voice in Heritage Group.

The Dementia Voice in Heritage Group (also known as ‘DViHG’) is our project’s steering group.  The DViHG is made up of people living with dementia, carer partners, paid carers, support workers, colleagues from allied organisations (such as the Alzheimer’s Society) and colleagues from Amgueddfa Cymru and other heritage sector organisations. We meet in person or online every two months, and we structure our meetings so that everyone can contribute to and shape the development of central aspects of our work. In October and December 2023 we dedicated our DViHG meetings to the development of the staff training package.

The contributions of DViHG members to the training package have been valuable and considerable. Group members have talked about their own positive experiences of visiting museums, the importance and value of museums for people living with dementia, and the things that museum staff might need to know in order to support people living with dementia. They told us about the importance for people living with dementia of being helped to feel safe, valued and welcomed:

Whilst someone might come away from the museum not remembering all the details, they may remember the feeling that they experienced during the visit”  Person living with dementia 

Finally, they emphasized the importance of involving people affected by dementia in delivering the staff training.

Our Pilot staff training sessions: Testing our training package out with colleagues

Having incorporated the valuable contributions of the DViHG group into the staff training package, we then elicited further the thoughts of our colleagues at Amgueddfa Cymru, across a range of departments. For instance, we consulted with the Learning Department during a divisional training day, and met with Front-of-House teams at both National Waterfront and National Museum Cardiff.  

These conversations were important to gauge people’s understanding about the needs of visitors affected by dementia (some staff told us that they felt they were lacking in knowledge about dementia) and to assess how confident people felt about supporting people affected by dementia (some staff said they were worried that they might ‘say something wrong’).  From these discussions, we refined the content further and developed a 2-hour training session. 

We have now piloted the training session at three of our museums: St Fagans National Museum of History, the National Slate Museum and National Wool Museum, with members from across the Learning, Maintenance, Crafts, Front-of-House and Catering teams taking part, and we have received positive feedback from these.

Launching the training package

On the 2nd May at St Fagans National Museum of History, we formally launched the training package. We invited people that we have been working with over the last eighteen months, including Alzheimer’s Society Cymru, a member of DViHG and a member from our project board, to talk about their experiences of contributing to the development of the training session.

29 people attended the launch, to hear these inspiring presentations and to learn about how the work has developed in partnership with the community. The training package aims to explore what we, in our different roles across the heritage sector, can do to make any visit a positive experience for those affected by dementia. It will now be made available to anyone within the heritage sector, whether as a starting point to beginning their journey to becoming more dementia-supportive or as a complement to what is already happening.

Whilst people affected by dementia have not yet been involved in delivering the pilot training sessions, we are currently working with our partners who have been involved in creating it, and we are planning how to support them in hosting, leading and / or contributing to our future training sessions.

As our project progresses over the next year, we will continue to work collaboratively and to ensure that the dementia voice is at the heart of what we do.

If you’re from a heritage sector organization and are interested in how we have developed our training offer, would like to find out more about using the package in your setting, or are a person affected by dementia with an interest in supporting these sessions at our museums, please don’t hesitate to contact us by email mims@museumwales.ac.uk  or phone 02920 573 418.

 

Dementia Friendly activities at Amgueddfa Cymru – a visit to St Fagans by Memory Jar

Gareth Rees and Fi Fenton, 11 October 2023

We recently welcomed Memory Jar, a support group for people affected by dementia in Cowbridge, to St Fagans National Museum of History. This visit was part of Museums Inspiring Memories, a three-year partnership project between Amgueddfa Cymru and Alzheimer’s Society Cymru that aims to use our museums, collections and resources to develop practical ways to improve the quality of life of people affected by dementia.

Now into its second year, one of the project’s aims is to develop a more comprehensive and sustainable programme of dementia-friendly activities, both at our museums and in the community. At this stage in the project, we are starting to develop and trial activities, inviting community groups to come and take part and tell us what they think. This, in turn, will help us shape and develop our offer and programme before its launch next Spring.

The visit 

On the 9th August, 29 members of Memory Jar joined us for a tour of two of the galleries at St Fagans – ‘Wales Is…’ and ‘Life Is…’. This was followed by tea, coffee, cake and conversation about the visit. We asked the group what they had enjoyed and if they had any suggestions about how we could improve future activities. 

In the ‘Wales is…’ gallery, the group took part in a tour with Gareth Rees (Dementia Voice Lead for Museums Inspiring Memories) and Loveday Williams (Senior Learning, Participation and Interpretation Officer). Gareth and Loveday introduced some of the objects in the gallery, the displays of which have been curated to reflect the different meanings and perspectives of ‘Wales’, including themes of ‘Multiculturalism’, ‘Pride’, ‘Politics’ and ‘Conflict'.

In the ‘Life is…’ gallery, the group were given a tour and description of some of the exhibits on display, led by Gareth Beech, Senior Curator of Rural Economy. In this gallery, displays of objects are organised into themes which describe different aspects of life in Wales over time, from cafes to cookery, rural life, industry, holidays and childhood. One of the popular objects here was the old, cast iron Preston & Thomas fish frying range, which generated a lot of conversation and memories in the group.

Following the gallery visits, we all came together as one group. As well as general conversation, each table was asked to give their thoughts on one question in particular using stickers: ‘How did the gallery visit make you feel today?’ For this question the team provided six options: three positive (Happy, Interested and Inspired) and three negative (Unhappy, Bored and Uncomfortable), as well as a space to contribute any other feelings they may have had. People were also able to give feedback about the day by sharing with us their favourite items in the gallery, using post-its, pens and images of some of the objects. We also asked the group what they had enjoyed about their visit and how they find visiting museums generally. 

All in all, feedback was very positive, with many reporting that they had enjoyed the visit. Many people indicated that they had felt happy, inspired by and interested in the gallery tours. Others said that it made them feel ‘nostalgic’ and ‘patriotic’. Some of the objects had sparked conversations and triggered some memories of family life, including the old hand mangle, which reminded one lady of her mother and grandmother using one of these.

A lovely reminder of the past” 

It made me think how close my memories are, wherever I came from (Yorkshire), or later Wales for 40+ years. Wales should be proud of its tradition and continue to keep welcoming others” 

Displays and written information were at wheelchair level. Good.” 

My fav object was the harp and music items. It would have been nice to have some Welsh music playing.

I found the experience very nostalgic

More chairs!” 

(Some of the participants’ feedback)

The buzz of animated conversation continued in the bus all the way home to Cowbridge. A lovely atmosphere of people who were enjoying a great day out. Back at Memory Jar the week after the visit, we had the opportunity to look at photos of the day and to talk about things people remembered at the museum. Many very positive comments were made about how people had been inspired to reflect on aspects of their own story, with lovely memories of their own earlier days. One comment in particular made the whole thing worth doing: John, who is one of our quieter and less vocal members, was the first to respond to the whole group discussion about the visit. ‘Want to go again!’, he said, with a big smile, to be echoed with acclaim by the whole group.

(Email from Colin, the Memory Jar group organiser, after the visit) 

Thank you 

The team wish to thank Memory Jar for their help in developing this work; we were delighted to show them around and to invite them to share their views about how we can make our museums more dementia-friendly in the future. We’d also like to thank Rotary Cowbridge for providing transport for the group, and the National Lottery Community Fund, who kindly support the Museums Inspiring Memories project. 

The visit by Memory Jar provided the team with a valued opportunity to begin exploring what our offer will be for the community. The enthusiastic response by the group, and the positive feedback, showed that heritage does have an important role in the everyday lives of people affected by dementia. As the work to pilot and develop our offer across all seven of our museums continues over the coming months, we look forward to further developing our work with Memory Jar and other groups and individuals across Wales.

Get in touch

For more information, the team can be contacted either by email on mims@museumwales.ac.uk or by phone on 029 2057 3418. If you’d like to receive our quarterly newsletter, please let us know, using the contact details shown above.

Museums Inspiring Memories – our first year!

Sharon Ford, Gareth Rees & Fi Fenton, 22 March 2023

In April 2022, we launched Museums Inspiring Memories , a three year partnership project between Amgueddfa Cymru and Alzheimer’s Society Cymru. Funded by the National Lottery Community Fund, it aims to explore how we can use our seven museums and collections to improve the health and wellbeing of people  affected by dementia.

Why this project is important

 People living with dementia and those supporting and caring can often experience reduced social contact, social isolation, low confidence, anxiety and other mental health concerns. In response, research has shown that museum-based interventions are an important way of promoting the engagement and well-being of people living with dementia.[1]

There are feelings and emotions I get from seeing things in museums, like the terraced houses here at St. Fagans. There is an overwhelming feeling you only get when you can physically touch or see real life things – like the memories of my grandparents that come back. Museums are so important for people with dementia. They are wonderful places and overwhelming at the same time.”

Person living with dementia

What has been done already?

Amgueddfa Cymru began it’s journey to become more dementia-friendly back in 2015. Between then and 2018, people affected by dementia were invited to take part in accessibility audits across three of our museums. Following this, our successful dementia -friendly underground tours at Big Pit were developed, both with and for people affected by dementia. Other pieces of work include a Young Onset Dementia Walking Group at St Fagans and an Intergenerational Group at Big Pit: National Coal Museum. 

This work reflects our commitment, made in Amgueddfa Cymru’s Strategy 2030, to support well-being through the creation of inspirational spaces and experiences, putting people at the heart of what we do so that our museums are inclusive and accessible places for everyone

Our Consultations

Between December 2022 and March 2023, the Museums Inspiring Memories team  have been inviting people living with dementia, carers (both unpaid and from the sector), colleagues from the heritage sector and from representative organisations to join us at gatherings both in our museums and at community venues across Wales. The team have also been out and about speaking with community groups and care home residents. So far, 183 people have joined us. 

These conversations have been a real opportunity to draw upon and capture the lived experiences of people affected by dementia and those within the heritage sector, finding out more about the barriers faced by people affected by dementia in engaging with museums, and looking at how we can develop our sites and staff to become more dementia supportive. 

Here are just a few quotes from those who joined us, when asked what they enjoyed about the consultation:

“Hearing the views of people living with dementia, their carers and those working with those with dementia, informative and thought-provoking" A member of a representative organisation

 Meeting other people and comparing their needs and problems with ourselves” A person affected by dementia

 “I have enjoyed meeting everyone and the enthusiastic staff leading the project. I feel extremely pleased to have been able to contribute. I look forward to hearing how the project develops” A Carer

“The range of the project is impressive with all the facilities of the Museums available but I found that it was one simple object that triggered memories and conversations at the event I attended in Blaenavon. This was an old postcard with some photographs of Porthcawl on the front. This immediately opened up so many memories of summer holidays, Sunday school outings, day trips. One of the group remembered the taste of the deep fried donuts! One simple postcard and we were back there…all talking about it, carers and people affected by dementia alike.

“I hope this project thrives as it will make a difference to people’s lives. I am pleased to support and promote it when I work across South Wales.”

Chris Hodson, Information Worker at Alzheimer’s Society Cymru

Next steps

Over the next few months we will be inviting people to join our Dementia Voice in Heritage Group. This will include people living with dementia, unpaid carers, care sector staff, heritage sector colleagues , who together will help to steer and shape the work of the project over the next two years as we develop and deliver a meaningful programme of activities, both at our museums and within communities.

Who to contact

The Museums Inspiring Memories Team at Amgueddfa Cymru are: 

Sharon Ford – Programme Manager

Gareth Rees – Dementia Voice Lead

Fi Fenton – Administrative Officer

If you would like to learn more about the work of this project, or find out what opportunities there are to being involved, please email Gareth on gareth.rees@museumwales.ac.uk or phone 029 2057 3418, or you can email our team MIMS@museumwales.ac.uk 


 


[1]  Zeilig, H, Dickens, L & Camic, P.M. “The psychological and social impacts of museum-based programmes for people with a mild-to-moderate dementia: a systematic review.” Int. J. of Ageing and Later Life, 2022 16 (2); 33-72

Dementia Friendly Underground Tour at Big Pit National Coal Museum

Sharon Ford, 14 July 2020

In May 2017 we launched a new underground tour developed with and designed for people living with dementia and their carers. The Dementia Friendly Underground Tour follows the same principles of our other tours, but with a few adjustments. Before going underground participants meet with their guide for a cup of tea and a chat and the tour is slightly shorter than normal with less figures and numbers and more history. The tours are conducted by our miner guides who have been specifically trained and many have first-hand experience of knowing people who are living with dementia. To date, over 200 people living with dementia and their carers have taken part in the tours. Our plan is to schedule more of these free, bespoke tours once the museum re-opens. Here are some quotes from our miner guides and people living with dementia and their carers, who have taken part in our Dementia Friendly Underground Tours:

“It is fantastic when you see someone with dementia talking and remembering from their past.”

“I didn’t know that he had been a miner for 23 years and his companion said it was the first time they had heard so much from him in ages.”

“The tour brought back all the memories of mining.”

"The conversation I was having with the gentleman was quite detailed...it's great to think that we are able to help someone in this way"

Big Pit Miner Guide

"I was amazed to hear him having a conversation with the miner...he was remembering all the terms"

Staff member from a dementia care setting

"This gentleman has started reminiscing and even started talking about his school days. This has done him the world of good"

Staff member from a dementia care setting