Over the past three years staff from History & Archaeology & Natural Sciences have been on a journey with artist and animator Sean Harris exploring the future of the Welsh landscape and our relationship with it. This entailed workshops in Loggerheads Country Park, installations in and around the Clwydian Range AONB, and has now culminated with a new exhibition in the Senedd and Pierhead Buildings in Cardiff Bay.

The exhibition combines items from Amgueddfa Cymru with animations and artworks created by Sean. The artworks give voice to two iconic birds: the Curlew – which may be gone from Wales in less than a decade – and the Great Auk – whose tragic demise, raises stark questions of our capacity to learn from past mistakes. Together they speak of the far-reaching consequences of our actions as consumers and an unsustainable relationship with the natural world.

Incorporated within the displays are the Great Auk (and replica egg) which became extinct in the 1840s, and the Thylacine or Marsupial Wolf that became extinct on mainland Australia at least 2,000 years ago. Prior to European settlement, around 5,000 thylacines remained in the wild in Tasmania. It was perceived as a threat to the livestock of farmers and bounty hunting was introduced. It became globally extinct when the last known specimen died in Hobart Zoo in 1936.

Also on display are 11,000 year old perforated and decorated deer and wild cow teeth from Kendrick’s Cave, Great Orme, that once formed a necklace worn at the end of the last Glacial period. These, along with hyaena remains from Coygan Cave, Laugharne, were chosen as a way of connecting us to other species lost from our landscape, and to the ways we as humans have commodified their remains. 

This exhibition brings important messages about habitat and species conservation into the heart of Welsh Parliament and hopefully helps shape a better future for generations to come. For the Amgueddfa Team of Jules, Jen and Elizabeth this has been an exciting journey culminating in seeing these rare and special items from our collections on public display alongside Sean’s amazing art.

Find out more about the exhibition, including Senedd open times here.

We recently welcomed Memory Jar, a support group for people affected by dementia in Cowbridge, to St Fagans National Museum of History. This visit was part of Museums Inspiring Memories, a three-year partnership project between Amgueddfa Cymru and Alzheimer’s Society Cymru that aims to use our museums, collections and resources to develop practical ways to improve the quality of life of people affected by dementia.

Now into its second year, one of the project’s aims is to develop a more comprehensive and sustainable programme of dementia-friendly activities, both at our museums and in the community. At this stage in the project, we are starting to develop and trial activities, inviting community groups to come and take part and tell us what they think. This, in turn, will help us shape and develop our offer and programme before its launch next Spring.

The visit 

On the 9th August, 29 members of Memory Jar joined us for a tour of two of the galleries at St Fagans – ‘Wales Is…’ and ‘Life Is…’. This was followed by tea, coffee, cake and conversation about the visit. We asked the group what they had enjoyed and if they had any suggestions about how we could improve future activities. 

In the ‘Wales is…’ gallery, the group took part in a tour with Gareth Rees (Dementia Voice Lead for Museums Inspiring Memories) and Loveday Williams (Senior Learning, Participation and Interpretation Officer). Gareth and Loveday introduced some of the objects in the gallery, the displays of which have been curated to reflect the different meanings and perspectives of ‘Wales’, including themes of ‘Multiculturalism’, ‘Pride’, ‘Politics’ and ‘Conflict'.

In the ‘Life is…’ gallery, the group were given a tour and description of some of the exhibits on display, led by Gareth Beech, Senior Curator of Rural Economy. In this gallery, displays of objects are organised into themes which describe different aspects of life in Wales over time, from cafes to cookery, rural life, industry, holidays and childhood. One of the popular objects here was the old, cast iron Preston & Thomas fish frying range, which generated a lot of conversation and memories in the group.

Following the gallery visits, we all came together as one group. As well as general conversation, each table was asked to give their thoughts on one question in particular using stickers: ‘How did the gallery visit make you feel today?’ For this question the team provided six options: three positive (Happy, Interested and Inspired) and three negative (Unhappy, Bored and Uncomfortable), as well as a space to contribute any other feelings they may have had. People were also able to give feedback about the day by sharing with us their favourite items in the gallery, using post-its, pens and images of some of the objects. We also asked the group what they had enjoyed about their visit and how they find visiting museums generally. 

All in all, feedback was very positive, with many reporting that they had enjoyed the visit. Many people indicated that they had felt happy, inspired by and interested in the gallery tours. Others said that it made them feel ‘nostalgic’ and ‘patriotic’. Some of the objects had sparked conversations and triggered some memories of family life, including the old hand mangle, which reminded one lady of her mother and grandmother using one of these.

“A lovely reminder of the past” 

“It made me think how close my memories are, wherever I came from (Yorkshire), or later Wales for 40+ years. Wales should be proud of its tradition and continue to keep welcoming others” 

“Displays and written information were at wheelchair level. Good.” 

“My fav object was the harp and music items. It would have been nice to have some Welsh music playing.”

“I found the experience very nostalgic”

“More chairs!” 

(Some of the participants’ feedback)

“The buzz of animated conversation continued in the bus all the way home to Cowbridge. A lovely atmosphere of people who were enjoying a great day out. Back at Memory Jar the week after the visit, we had the opportunity to look at photos of the day and to talk about things people remembered at the museum. Many very positive comments were made about how people had been inspired to reflect on aspects of their own story, with lovely memories of their own earlier days. One comment in particular made the whole thing worth doing: John, who is one of our quieter and less vocal members, was the first to respond to the whole group discussion about the visit. ‘Want to go again!’, he said, with a big smile, to be echoed with acclaim by the whole group.”

(Email from Colin, the Memory Jar group organiser, after the visit) 

Thank you 

The team wish to thank Memory Jar for their help in developing this work; we were delighted to show them around and to invite them to share their views about how we can make our museums more dementia-friendly in the future. We’d also like to thank Rotary Cowbridge for providing transport for the group, and the National Lottery Community Fund, who kindly support the Museums Inspiring Memories project. 

The visit by Memory Jar provided the team with a valued opportunity to begin exploring what our offer will be for the community. The enthusiastic response by the group, and the positive feedback, showed that heritage does have an important role in the everyday lives of people affected by dementia. As the work to pilot and develop our offer across all seven of our museums continues over the coming months, we look forward to further developing our work with Memory Jar and other groups and individuals across Wales.

Get in touch

For more information, the team can be contacted either by email on mims@museumwales.ac.uk or by phone on 029 2057 3418. If you’d like to receive our quarterly newsletter, please let us know, using the contact details shown above.

If you can believe it, we keep a copy of every museum publication we produce. Yes, every flyer and brochure and after a while it starts to pile up! While in the process of ordering and categorising this mountain of coffee table litter and ephemera into a cohesive collection, it’s been fascinating to see the way that Amgueddfa Cymru’s branding has changed and evolved over the years. The logos and designs tell us not just about how the museum represents itself but also they tell us something about the time they were written in. So, let’s take a look at the museums branding and design over the decades.
In a museum brochure from 1968, the simplicity of the design is striking with its bold text and the solid red graphic of columns and pediment, which is the globally used symbol for museums (but more on that later). Yet for a modern eye it still looks old fashioned; there are no photos or even a colour gradient and it is printed onto plain white paper. The inside contains only small black text of museum department events, in a list, with little formatting. for example:
Zoology: In the Gallery near the Restaurant: Demonstration of Taxidermy of birds and mammals. 10am -12 noon

In 1969 we get a new look for monthly Programmes. This style sticks for the next decade. A bright solid colour fills the background, and the words “Amgueddfa Genedlaethol Cymru National Museum of Wales” are in a large clear bold text. The front of each issue has a large single black and white image that takes up the centre of the cover. This is however the only image the programmes contain, but maybe as a result the images picked usually look dramatic and intriguing. There is something reminiscent of album cover art about them. In the December 1969 issue the cover features a picture of a lunar landing module and the moon from space. Inside are details of a 3-day exhibition where the museum had genuine moon rock on display.

In the 1980’s we get a new look again, which we can see in the museum’s monthly programmes. But if it wasn’t for the date, you might assume it to be older than it is. The writing is in a traditional serif font and each issue has the same image a marble fresco of a woman holding a picture of the Welsh dragon with Ionic columns in the background. It is the Seal of the National Museum of Wales. It is an architectural feature of the Cardiff site that you can see today above the entrance of gallery 1. 

It is an image that is meant to invoke a certain ideal of “The Museum” that it is grand, historic, noble, and “cultured”. The monthly programmes certainly work hard to solidify this visual brand, having the large logo/seal prominent on every issue that leans into the imagery we already associate with museums. As with the earlier 1968 programme both are invoking the image of the Museum as a grand marble Greco-Romanesque styled structure. This seal is then used in slightly different forms on all publications for the next decade and a half.

The icon for museums as a row of pillars with a triangle pediment on top is widely used. It is the image you will see on brown road signs or tourist maps to mark the location of a museum and certainly the National Museum Cardiff and the Roman Legion Museum do have that classic museum look complete with towering columns. It is an image that may well reflect what museums used to be like, opulent buildings that looked at foreign artefacts like Greek statues. But it is an image that now many museums are working hard to move away from.  Ultimately as an icon it doesn’t really capture or express the totality of what Amgueddfa Cymru is all about, a diverse and varied family of museums that celebrate Welsh life.

Then in 1995 there is a major rebrand. We have moved away from the traditional imagery of museums and galleries and instead have a range of icons that highlight the different parts of the museum’s collections including a spinning wheel, anchor, and steam powered machinery to name a few. It excellently highlights the diversity of what we have to offer. The graphics almost look like a website banner with clickable icons displaying the range of choices. The publications go through various changes over the following years with a greater focus on full colour photos, and a variety of graphics and fonts. The publications are exciting and colourful, but is there a downside? Some might see this iteration of publications as overly crowded and busy. Furthermore, there is no signal unifying image for Amgueddfa Cymru as an integrated organisation.

Then in the 2000’s a new rebrand ditched the icons and opted for words. The words “National Museum Wales” and “Amugueddfa Cymu” were placed at an angle to each other in a modern sans serif font for all publications. This echoes the priorities and vision of the museum in this era. Balancing the English and Welsh language at angles so that neither takes priority over the other. It is effective straightforward and unambiguous. However the thirty three characters at 45 degree angles do not work well on a small scale and can become cluttered and difficult to read. As more and more we switched to phones as our primary reading devices there was a greater need to have a clean simple design.

Since last year we have had a brand-new redesign. The Amgueddfa Cymru logo is written in a bold capitalized font, created for the Museum it emulates the look of an industrial brand like that which you would find on metal or bricks to show the maker; it reflects the industrial past of some of our national museums.  For social media, where space is limited, we have a simple “AC” icon on a red background. Clean and simple bold texts work well for online platforms and this process of simplifying graphics has happened across many brands over the past decade as reading from phone screens has become the norm. Amgueddfa Cymru’s new design uses only the Welsh language title, further simplifying the design and highlighting the museum’s commitment to telling the story of Wales, from its earliest times, through its industrial transformation to the modern day. The font highlights the special characters that don’t exist in English, such as the “DD” which is has been linked together in “Amgueddfa” further showing our pride in the Welsh language.

Ultimately there will be pros and cons to any logo or icon. Often it is about what is right for the time, and what is best for the medium the icons will be on. Do you have a favourite?

Like many others, we watched in awe – and horror - as NHS staff made personal sacrifices day after day under unthinkable circumstances. We realise that we have seen only a fraction of what goes on behind-the-scenes, and asked ourselves what can we, as a museum, do to help?

As part of Celf ar y Cyd - a suite of projects launched in 2020  designed to find new ways for people to experience the art collection during the pandemic - we set out to work with health boards across Wales.

We wanted to give NHS and care staff the chance to make art part of their working day, and to decide for themselves how art can be incorporated into their work environment.

Since 2020, we’ve worked closely with health boards to continue this work that began from the pressures caused by the pandemic. We are delighted to launch the Palliative Care Packs, developed closely with Powys Teaching Health Board.

How are we working with Powys Teaching Health Board?

Powys Palliative Care packs are being developed to offer additional support to Powys Teaching Health Board’s palliative care teams.  These packs have been designed in partnership with staff at Powys Teaching Health Board and feature images of artworks from our collection, as well as digital resources, from audio descriptions to soundscapes. We hope that they will provide a compassionate, creative experience for patients, while also presenting opportunities for emotional support through conversation and sharing with friends, family members and carers.

We at Amgueddfa Cymru want to share the national art collection with as many people as possible, offering the opportunity to use our collections in ways that feel appropriate for all. Using Amgueddfa Cymru’s art collections to console and inspire has been our focus in working with Powys Teaching Health Board.

Funding and support

Amgueddfa Cymru support was made possible through Celf ar y Cyd. This started as a series of visual arts projects in collaboration with Arts Council Wales with the support of the Welsh Government, which challenged us to share the national art collection in new and innovative ways during the pandemic. The other strands include our digital visual arts magazine, Cynfas, and the 100 Celf – Art 100 exhibition. The Celf ar y Cyd website launched in June 2023, and offers the opportunity to browse, learn and be inspired by the contemporary art collection from the comfort of your own phone. Follow us on Instagram @celfarycyd for more.

‘Unknown Wales’ is an exciting day of free public natural history talks held each autumn at National Museum Cardiff. It features top speakers from all over Wales, talking about their newest nature discoveries and projects. The talks are short and accessible, and often great fun!

First held in 2011, the bilingual event is a collaboration between Amgueddfa Cymru and the Wildlife Trust of South & West Wales. The conference is a popular highlight in our calendar, regularly attracting over 200 visitors in person and online. The Reardon Smith Lecture Theatre provides a impressive atmosphere in which to hear from people who work on the front line of natural history and nature conservation.

The event was initially created to meet two needs. The first was for a free public conference dedicated to the whole natural history of Wales. From the outset the intention was to cover Zoology, Botany, and Geology – three fundamental aspects of nature that aren’t always dealt with together. It aims to offer an event (and a platform) for everyone with an interest in natural history. The questions from the audience at the end of each talk give a flavour of the enthusiasm that’s out there, as well as the depth of each speakers’ knowledge! Held on a Saturday, the day is unusual in our events calendar in being aimed largely at adults (though anyone aged 12 and over can attend).

The second need was to emphasise that new discoveries are always being made, hence the name “Unknown Wales”. While the event always features famous Welsh nature reserves, familiar species, and well-worn conservation practices, we’ve always encouraged interest in frontiers. Many talks feature recent scientific discoveries (including those made at the Museum itself), or new approaches that are changing how people look at and live with Welsh nature. On occasion there has been controversy, as speakers grapple with the environmental issues and policies of the day. The variety of organisations and projects covered provide inspiration for those looking for career, study or volunteering opportunities in biodiversity.

In total over 80 speakers have helped build Unknown Wales into what it is, and to all of them we are most grateful. Particularly memorable talks include Tim Birkhead on birdsong evolution, Lynne Boddy on the diversity of fungi, Anne Bunker on Welsh seaweeds, and Derek Gow on beaver reintroduction (a situation that has changed drastically since 2011). TV celebrities Rhys Jones, Miranda Krestovnikoff, and Iolo Williams (twice!) have all taken part to lend their support to the initiative.

Subjects covered range from river pollution to heritage trees, caves, coal tips, dolphins, dinosaurs, and eDNA surveys. We have featured the latest updates on iconic species like Red Squirrels, Marsh Fritillaries, Natterjack Toads, and Manx Shearwaters. Plus, of course, the Glutinous Snail…an icon-in-waiting? Another good thing about covering the whole of Wales, including its more remote and quieter places, is that nearly everyone’s milltir sgwâr (square mile) has had a mention!

Several talks have come about through audience suggestions, helping the event evolve. We have sometimes toyed with the format, exhibiting specimens from the Museum collections, supplying goodie-bags, or holding a poster competition, book sale or quiz during the interval. The event moved online in the 2020 pandemic, before adopting the present hybrid event, which allows more people to take part.

Will there be more Unknown Wales to come? You bet! Welsh nature is always full of frontiers and mysteries, which move as times and techniques change. We look forward to the next event, and to many other opportunities to share these with other wildlife lovers.

Details for Unknown Wales 2023 are here.