: Community Engagement

This week we welcomed the lovely Croeso Club from Caerphilly to St Fagans. They are an informal community group set up by a local resident, Sandra Hardacre, almost ten years ago. The group aims to support community members to learn new skills, be sociable with others and go on new adventures.

Over the last 6 weeks they have been working with Groundwork Cymru to help to pilot a new project called Go Green 4 Health, which is all about inspiring, supporting and encouraging individuals to use the outdoors to be more active. Each session focuses on a different aspect of using the outdoors for activity, such as ‘the benefits to being outdoors’, ‘overcoming barriers’ and ‘’staying safe’.

Over the summer we are working with ACE Action Ely Caerau (Communities First) to put together a series of fun and accessible family workshops and activities for local families. The programme was developed ahead of time with ACE and includes sessions such as:

Traditional Toys

Wash Day with Beti Bwt

Rag Rug Making

Life in the Iron Age

Pond Dipping

Pottery

So far we have had lots of fun making rag rugs, learning about and playing with traditional toys, discovering what life was like for our ancestors living in the Iron Age and experiencing what it was like to go to school in Victorian Wales.

Making Rag Rugs

Did you know that an exhibition of sculpture for the blind was held at National Museum Cardiff in 1980?

Neither did I until a colleague of mine mentioned it recently. Intrigued, I did some digging to find out more.

The exhibition was the first of its kind in the Museum. It brought together 10 sculptures of different materials and textures which blind and visually impaired visitors were invited to touch. Rodin's 'Illusions Fallen to Earth', and Frederic Leighton's 'Needless Alarm', which shows a nude female figure startled by a frog, were among the works on display.

To protect the works, a thin layer of burnished wax was applied and visitors wore gloves with the fingertips cut off to reduce the risk of damage from rings or watches. It would be interesting to know what conservators today would advise!

Rubber mats and carpets were used to help lead visitors to the plinths, and the Museum's Friends were on hand to guide visitors around and engage them in conversation about the works.

To complement the exhibition and add a multisensory dimension there was also a display of seasonal scented plants and spices from the Botany collection!

Even though this exhibition was held almost 40 years ago, it is interesting how little has changed. All of the challenges they faced back then – how to strike a balance between conservation and accessibility, how to help orientate visitors, and introducing a multi-sensory element – are ones we’ve been thinking about recently.

We haven’t got a new exhibition planned (although it’s something to think about for the future!), but we have been working with members of Cardiff Institute for the Blind on a series of audio description tours. These tours will be offered to blind and visually impaired visitors starting this October.

In 2017 St Fagans National History Museum will be celebrating the 100^th anniversary of the Oakdale Workmen’s Institute. The building was at the heart of Oakdale village community for 80 years until it closed in 1987 and then moved to St Fagans.

Exactly 100 years ago, on 3 July 1916, the work of building the Institute in Oakdale began when a ceremony was held to lay the first foundation stones. This type of ceremony is common when large public buildings are built to mark the beginning of the main construction phase. During the ceremony, a trowel is used to place the mortar where the foundation stone is laid and a trowel is then engraved to commemorate the ceremony.

Two foundation stones were laid at the ceremony for the Oakdale Workmen’s Institute in 1916, one on either side of the main entrance door. The stone on the left was laid by Harry Blount on behalf of the workmen of Oakdale Colliery and the stone on the right by Alfred S. Tallis representing the Tredegar Iron and Coal Company, owners of the colliery.

Harry Blount was one of the original members of the Oakdale Workmen’s Institute Committee, formed in 1913. Their meeting place in the early years was in the ‘Huts’, the old barracks which once accommodated the workers of the Oakdale Colliery shafts. In the minutes of the Committee it notes that on 6 January 1914, Harry Blount proposed that they should ‘proceed with the new Institute at once’. At the same meeting Arthur Webb was appointed as the architect and within a month his sketch plan had been accepted by the Committee.

Alfred S Tallis, Managing Director of the Tredegar Iron and Coal Company, was involved with the Institute from the beginning with the promise of a financial loan for the building work. He was also the main promoter of the idea of a model village at Oakdale for the company’s workforce with modern housing built in a rural area, away from the colliery. The work of building the new village began in 1909 and the first street, Syr Dafydd Avenue, was completed in 1913 and designed by the Institute’s architect, Arthur Webb, Tallis’s brother-in-law.

The minutes of the Committee briefly mentions the arrangements for the ceremony held on Monday 3 July 1916; there was to be a cold lunch at the Oakdale Hotel with the full Committee attending and the Oakdale Colliery Band were to play around the village half an hour before to advertise the event. The ceremony itself was at 5 o’clock and Sir Charles Edwards, M.P. was asked to attend and to speak.

The two foundation stones can still be seen either side of the Institute’s main door at St Fagans and the commemorative trowels from the ceremony are displayed on the wall of the Institute Committee Room. Both trowels were donated to the Museum in the months before the Institute re-opened at St Fagans in 1995, by Harry Blount’s grandson and by Alfred Tallis’s grand-daughters.

In 2017, the year of the centenary of Oakdale Workmen’s Institute, the Museum is planning to bring the building alive once again, to reflect its original purpose as a place for the community. We’ll be updating you on the project as we go so look out for #Oakdale100 news in the coming weeks and months.

This project is supported by the Armed Forces Community Covenant Grant Scheme.

Visual Audio Display Units (VADUs) still exist in the National Museum Cardiff galleries. We know, because with almost every finger touch on the touchscreen, it sends a little signal to the web server that includes a piece of information describing the last interaction (i.e. ‘please play the video’, ‘please display the menu list’). We record all those messages, firstly to make sure the kiosk is actually working day-to-day and secondly to find out which aspects are popular or not popular, knowledge that is useful to guide future kiosk development. 

Figure 1, a cartoon of kiosk development process - an attempt to show the separation from the web server, while maintaining rudimental communication from the gallery space (satellite to mothership).

Each message is sent as an AJAX call (asynchronous JavaScript and XML) from the kiosk, which is usually a standalone bundle of files running through a web browser (HTML, CSS & Javascript files). The main bulk of the kiosk development is carried out through our in-house web CMS (called Amgueddfa CMS) on a computer that mirrors the public web server, it’s only before the launch that all the necessary files are copied over to the computer in the exhibition space (wrapped up as an ‘App’), where it remains like a satellite away from its mothership (the web server). Beep beep, beep beep.

Patterns of Frequency

A single recorded kiosk command is not particularly exciting by itself but when there are greater numbers, patterns emerge. For instance, if we record each time a video is started on the kiosk we get a round number to how many people were interested in the subject matter of the video (information gathered before they had seen the video). If we also record when people stop playing the video we can start to distinguish patterns in their viewing behaviour. Judging by the average video length played the majority of the visitors saw less than 39% of the total video length, with the longest average being three minutes 17 seconds. Of course, there were also lots of visitors who watch the videos until the end; as you can tell by the 'happy-tail' patterns formed by visitors reaching the film credits at the end of the film (figure 2).  

Figure 2 shows all video stop points for five videos presented as scatter plots against the video length in minutes. Judging by the average video length played, which is shown in green - the majority of the visitors saw less than 39% of the total video length, with the longest average being three minutes 17 seconds. Of course, the there were also lots of visitors who watch the videos until the end (as you can see by the 'happy-tail' patterns formed as they reach the film credits at the end of the video), but on the whole I wouldn't recommending placing feature length films on kiosks.

Figure 2 shows the raw data stored within a database table on the web server.

Overview of the Numbers

I signed-off my last blog with a promise of data relating to the Wi-Fi audio tour during the Chalkie Davies exhibition last year, which I’m including below. To placing the Wi-Fi statistics within the gallery space, I’ve also gathered data from the four large screen kiosks in the exhibition against the monthly visitor figures.

It is immediately clear that the four large kiosks were very popular - they contained a great deal of curated content which included a composite NME magazine, Chalkie Davies film, Youth Forum audio interviews, a comments section and What’s On calendar. I can imagine the relative attraction and easy access of the kiosks goes a long way to explain the comparatively lower figures of the Wi-Fi audio tour, but let us not be downbeat - the feedback received from the visitor survey about the Wi-Fi was positive. 

• 93% of survey monkey results either felt they ‘learnt a lot about the exhibition’ or ‘it improved their experience as a visitor’ - it must be noted that the number of people who filled in the survey and used the Wi-Fi audio tour was extremely low compared to the overall gallery visitor figures (12 / 42,000), but the survey morsel is still very positive.    

However, I would be cautious in suggesting an Wi-Fi audio tour for short-run exhibitions, mainly due to the diminished numbers compared to the insitu kiosks - the Wi-Fi audio tour could gain popularity following a less exhibition-specific avenue (e.g. providing audio descriptions for the top ten popular objects), which would allow the audio catalog to be built gradually and remain available all year around throughout the museum.

Future Beeps

To conclude, we have been collecting kiosk statistics since 2011. The storage method may change, we could additionally store the data on Google servers via Google Analytics, but however the beeps are stored the way visitor interact with museum kiosks will continue to guide the future kiosk development. 

Table showing all the touchscreen events for the Chalkie Davies exhibition with visitor figures for the gallery: